Optimizing for mobile means testing your subject lines as well! Neglecting to preview your subject lines for different devices is a recipe for disaster. So make sure you take them all into account and send as many test emails as possible. Agencies and marketers can benefit from offering brand email campaigns to their clients. However. Some might struggle to convey how brand email campaigns contribute to better results for their clients. In this article. We’re sharing the biggest benefits your clients may experience by opting for brand emails.
Cultivate a sense of familiarity
Cultivate a sense of familiarity and recognition With a signature style. Readers will quickly come to recognize your clients’ emails in their inboxes. Even incorporating a brand’s color alone has been shown to increase brand recognition by as much as 80%. This has strong implications for how often subscribers will open your clients’ country email list emails and how favorably they will respond. For example. Tgi golf. A collective group of elite pga professionals. Found that their brand emails l to an incrible 58% average open rate.
Tgi’s head of communications
Tgi’s head of communications. Mark millard. Attributes this success to how campaign monitor’s drag-and-drop builder makes it easy to create brand campaigns for their clients: the ease-of-use. Particularly the email builder. Has been extremely helpful with what we are trying to accomplish. Making changes is a quick. Easy. And stress-free experience FJ Lists for me as a marketer.” Check out how recognizable this brand email campaign is by one of tgi’s clients: Drag and drop content into place with the email builder. Then launch your next campaign.