A 2019 survey found that 24.5% of company leaders report that inconsistent branding l to confusion in the market. And 18.6% report that inconsistent branding l to a damag company reputation. Additionally. 60% of company leaders said that having a consistent brand was “very important” for generating leads. Breakdowns in brand consistency can feel jarring for consumers. If a company’s email marketing doesn’t closely match the branding on their socials or website. Consumers will likely lose trust in the brand and emails will be less effective. For example.
Compare this brand email
Compare this brand email campaign by surf company. Rip curl. To their other marketing: Discover how this mia brand grew their email list from 30k to 100k in less than a year. Case study Discover how this mia brand grew their email list from 30k to asia email list 100k in less than a year. Across their marketing channels. The rip curl brand remains consistent. With a consistent logo. Consistent fonts and colors. And similar image choices. To help with consistency in your emails. It’s worth creating one or two custom email marketing templates to keep each piece of communication on brand. Strengthen brand meaning beyond the product or service A key role that branding plays is creating meaning beyond the product or service.
Branding goes beyond a company’s
Branding goes beyond a company’s visual identity. Helping to convey a company’s core values to consumers. And values are becoming more and more important: 77% of consumers want to buy from brands that share their values If a client has a strong brand. It’s vital that the FJ Lists brand be infus into their email marketing so that consumers continue to recognize the brand for its identity and values. In turn. It’s likely that strong. Brand emails will lead to increas revenue. For example. Bluetent. A digital marketing agency. Found that using custom brand emails for their clients increas revenue by $50.000.