That may be the case for 90% of businesses. But it doesn’t have to be the case for yours. With the right plan and a set of goals in mind. You can make your newsletter a hard-working marketing channel for your business — and we’ll show you how.Read on to discover the top email newsletter best practices that will turn your newsletter into something people actually want to read. email newsletter best practices Use a powerful subject line Your subject line is arguably the most important piece of email content. Without a solid subject line. Your email open rate is going to suffer.
Think about subject lines that draw you
Think about subject lines that draw you in — what’s compelling about them? Do they use concise language? Empathetic language? Bold language? Emojis? In our experience. The best email subject lines are short (think 30-50 characters). Engaging. And give just enough email list of a preview of what’s in the email to make you want to know more. Send your transactional emails and marketing emails. All inside of campaign monitor. Keep your brand consistent no matter what kind of message you’re sending.
Optimize your email for mobile devices
Optimize your email for mobile devices People read over half of all emails on mobile devices. That’s an astounding number. Considering people do still use their computers on a regular basis. Knowing that. It’s a good idea to optimize your emails for mobile devices. That means making sure your newsletter template looks good on desktop FJ Lists as well as mobile. This may sound complicat. But it’s not. At campaign monitor. We have a library of over 80+ free mobile-friendly email templates ready for you to use.
