Send valuable content
We have to create content with the same frequency with which we create mailing campaigns, because if not, we will not have anything to send. And the solution is not to send just anything; You have to send valuable content so that the recipient is tempted to open not only the email, but also what we are sending in it.
If you don’t see yourself capable of creating enough valuable content each week to include it in your mailing strategy, don’t do it! You don’t need to stress, because you will end up writing anything and what you think is quality content may be a small stumble caused by the rush and that the recipient will not like very much. So if you cannot send valuable content every week, for example, change your mailing strategy and send newsletters every fifteen days, and you will have more margin to create this content.
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In the end, copy is the key
If we have managed to get them to open our email, they will have to read high quality asia email list content… And little quantity . There are blogs to expand, but in an email we have to say everything we want in the smallest possible space, in a concise and clear way. No beating around the bush.
The trick to achieving this is simply practice. Read and write like crazy day after day not only to perfect how you write, but also how you organize the ideas you have in your head and the messages you want to convey.
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If, for example, the newsletter talks about the contents of specific FJ Lists posts on your blog, you have to know how to sell all those posts in a few lines, always leaving a little room for the imagination so that the recipient decides to go to said articles. and read them in their entirety.
As we have already said, you do not have to overwhelm recipients with messages day after day and it is not so much about sending three weekly mailings; The important thing is that the frequency is constant and that the content is of quality so that your subscribers find it useful.
