Before continuing, and in case anyone is still somewhat confused, I am going to remember what email marketing is . That uses email to increase sales, maintain regular contact with potential or current customers and improve their level of loyalty. Email marketing uses email as a communication channel to send commercial (or non-commercial) information en masse to the target audience, using tools such as Mailchimp or Doppler. Email marketing campaigns have excellent results in terms of increased traffic, positive response from potential and real customers and, most importantly, the number of conversions. But, of course, it’s not just about sending emails, there’s a lot of work behind it. If you want to take advantage of the benefits of this technique, I recommend that you continue reading. In this post I write about 11 mistakes that, if you avoid them, I am sure you will be able to substantially improve your emailing campaigns . So if you are convinced that the time has come to increase the sales of your business thanks to email marketing, these are the 11 mistakes you should avoid when sending an email:
Not having a strategy
High! If you have already started sending emails and you don’t have a strategy, you are making a serious mistake. Have they never told you that you can’t start the house from the roof? Well, the same thing happens in email marketing. The first thing to do before is to plan a strategy that is integrated into the general Digital Marketing strategy. When creating this strategy you must be clear about who you africa email list are targeting and what your objectives are. Once you have defined your target and defined a clear objective, which can be from increasing traffic to your website, selling a service or increasing your leads, it is time to plan the rest of the strategy. This is the only path that leads to success if you are going to do emailing. Organization is another of the keys when you do email marketing and that is why I recommend having an annual calendar in which you schedule the shipments you are going to make and this way you can take into account details such as the time of year (it should not be the same emailing sent in summer than one for Christmas).
Send the email to anyone
And by anyone I mean a contact that is not a valuable lead nor does it correspond to your target. This may happen to you if you buy FJ Lists a database, an illegal practice and also very ineffective. Think that it is better for you to write to 100 people who you know are potential clients than to 1000 strangers. Also, you should not forget that you cannot send commercial emails to anyone who has not explicitly given you their permission. Not only is it illegal, but you will only end up in the spam box and scare away customers. The reality is that you must earn each contact and although it is hard work, it has a great reward, since each new subscriber has a real chance of becoming a customer. To attract quality leads you can launch several actions such as offering exclusive content, a webinar, giving away an ebook or whitepaper, etc.
