Newsletters are one of the most relevant elements of content marketing . If we manage a company that provides services to other businesses, it can become the ideal complement to build customer loyalty, we show you below. To start talking about newsletters, we must clarify what content marketing is. On […]
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Before continuing, and in case anyone is still somewhat confused, I am going to remember what email marketing is . That uses email to increase sales, maintain regular contact with potential or current customers and improve their level of loyalty. Email marketing uses email as a communication channel to send […]
Send valuable contentWe have to create content with the same frequency with which we create mailing campaigns, because if not, we will not have anything to send. And the solution is not to send just anything; You have to send valuable content so that the recipient is tempted to open […]
Your mailing campaigns will be better managed with an appropriate tool to schedule sending, organize databases, etc. Don’t be seduced by the word “free” and choose. The cheapest one to save money; Choose the tool that best suits your objectives and that you don’t mind. A spending a little to […]
Mailing is a powerful resource that can convert users or who left us their contact information on our website into clients. Internet marketing is not only about having a website and being present on social networks, but also about making the most of the resources that the network of networks […]
You also want to make sure you’re designing with accessibility in mind. Are you using an appropriate amount of color contrast? Are your fonts big enough? Do your images have alt text? These are things you ne to take into consideration. Look at this engaging email campaign design from bezar. […]
Ryan austin. Bluetent’s director of marketing. Appreciates that campaign monitor’s email builder allows them to code their own emails for their clients: “ultimately. We went with campaign monitor because we felt that the platform was extremely innovative and perfectly align with our goals. The app offers an entire portfolio of […]
A 2019 survey found that 24.5% of company leaders report that inconsistent branding l to confusion in the market. And 18.6% report that inconsistent branding l to a damag company reputation. Additionally. 60% of company leaders said that having a consistent brand was “very important” for generating leads. Breakdowns in […]
Optimizing for mobile means testing your subject lines as well! Neglecting to preview your subject lines for different devices is a recipe for disaster. So make sure you take them all into account and send as many test emails as possible. Agencies and marketers can benefit from offering brand email […]
That may be the case for 90% of businesses. But it doesn’t have to be the case for yours. With the right plan and a set of goals in mind. You can make your newsletter a hard-working marketing channel for your business — and we’ll show you how.Read on to […]
