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You can also use ad creation tools to reach a wider audience. LinkIn is an effective tool for building engagement and reach. You can leverage content creation, networking, and content promotion tools to reach a wider audience. HOW TO USE LINKIN FJ Lists TO CREATE CONTENT TARGET AT SPECIFIC TARGET GROUPS LinkIn is one of the most popular tools for creating content aim at specific target groups. It can be us to build reach, gain new customers and increase brand awareness. In order to effectively use LinkIn to create content target at specific target groups, you must first define your target group. Then, identify topics that may be of interest to this group.