To something meaningful such as a social issue or cause


This is one of their Facebook ads that uses its trademark humor to promote its razors by tapping into the issue of personal hygiene. Dollar Shave Club Facebook ad Dollar Shave Club Facebook ad 4) Use Influencers & Other Partners Some of the most innovative social advertising we’re seeing today tends to combine two or three elements: a celebrity or influencer, a genuine cause, and a product.

The hook was the music accompanie by people

This combination of elements taps into an issue that people. Care about by leveraging the power of a relevant influencer or brand (make sure the influencer or partner is relevant.  Otherwise your ad could fall flat). A great example is GymShark’s  Gymshark66 campaign where. They challenge people to change their lives by forming positive habits. To kick off the campaign, the brand latest database  partnere with some fitness. Influencers and create a video series calle “Stories. Of the  where people talke about their journey. The campaign resulte in more than 240 million video views and over 750k posts under the hashtag. One area where influencers and partnerships can work well is the non-profit sector. By getting backing for a particular social issue or cause. The charity can benefit by raising awareness and driving interest which can result in increase revenue from fundraising.

Execute paid meia campaigns.

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Or volunteer recruitment. A perfect example of this is how Matt Damon’s company partnere with Stella Artois as their spokesperson for the organization’s clean  FJ Lists water campaign to connect the brand and the cause in a memorable way. This is a sort of triple-whammy where audiences get in an effort to also promote the company’s focus on providing clean drinking water to underprivilege communities. 6) Connect With Your Followers Social meia platforms offer plenty of built-in tools to understand the types of posts that drive the most engagement.


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