This should give you insight into the popularity of your content across channels. You can look at your social meia data to gain insights and see what was most effective. Was that one post, longer blog, or ebook something that resonate in the past? Or perhaps it was a funny video that got a lot of shares? You can use these insights to get a sense of what is hitting your audience and build a new story from there. Consider using Facebook Live, tap into TikTok trends or create clever and funny videos to help explain your mission and message in a fresh way.
Raising their eyebrows or arms to signify
People who’ve followe you for a while are likely to get bore seeing the same old things in their social fees, so it’s important that you spice it up at every special data chance you get. Have a look at the cleaning product company, Scrub Daddy’s TikTok page to see how they use humor to engage followers (3.8 million and counting) and promote new products. Scrub Daddy’s TikTok page Scrub Daddy’s TikTok page Become a world class digital marketer 7) Make It Meaningful So maybe you’ve conducte extremely thorough audience research, and you’ve gotten to know your current customers well enough.If you’re developing a brand story or campaign, the key element behind reaching people is that you have to find what makes your product meaningful to the audience.
Here are some great resources that can help
What matters to them, not just in the short run but also in the long run? For instance, an airline offering discounts on one-way flights may not want to just focus on how FJ Lists it’s less expensive, but on tailoring the ads towards digital nomads who may be taking advantage of such flights as a part of their ongoing lifestyle choice of staying “on the road.” Once you figure out what is deeply meaningful to your audience, you can then develop a story-line – a brand story-line as well as a set of story-line snippets – to illustrate a nee with an underlying emotional base. Let’s look at the airline JetBlue which recorde a 48% growth in social meia discussion volume in H1 2022, the highest growth rate among the top-mentione airlines according to Hospitalitynet.
