Only 18% of content marketers believe their company has acquir the right marketing management technology to be successful . The fact that this figure is so low is a real indicator of how difficult it is for software programs to meet unique nes. No system is perfect. And both requirements and capabilities are constantly evolving. To stay competitive. It’s important for content marketing teams to stay inform about the latest technology offerings . 5. 92% of businesses consider content to be an important business asset .
This is especially true for b2b customers
Nearly every company survey by the content marketing africa email list institute indicat that content is an important asset . As a well-known generator of new leads and repeats. Content can be easily shar among the public. This is especially true for b2b customers who are often looking for new technologies and best practices that can improve their operations. 6. B2b organizations. On average. Spend 26% of their total marketing budget on content marketing . This is an interesting reference point to align your marketing efforts with. Spending a quarter of an overall marketing budget on content is probably routine for many companies.
The most popular type of content highlight
But for some they may spend much more FJ Lists or much less. While each business will have its own budget and nes. This is a good opportunity to quiz your team on what they may be overlooking. 7. The most popular type of content highlight by 97% of b2b buyers is prescriptive in nature and explains how to be successful . Most people who are looking for content are looking to get an answer to a question or learn how to do something new. This is the same for all of us.