You might think that business logistics has no relationship with marketing, but the truth is quite the opposite. What is Combining a creative activity with this other area of a company that is responsible. For managing assets, is essential to achieving the objectives of a company. It is a fact that the success of a company depends largely on its ability to carry out a good marketing strategy . Selling a product is not a simple task, which is why marketing and logistics go hand in hand. To understand it better, let’s look at the concepts and functions of these two units that are part of an organizational structure.
What is Business Logistics
It is a discipline that helps companies determine top people data which are the best resources to achieve an objective . A fundamental element within a marketing strategy is to define where to market the. Services or products and, for this, it is necessary to have an adequate distribution channel. And, through this distribution channel, the means and routes that will be used. To locate the product that will be available to the public are chosen, taking into account the option that is. Fastest and safest, but at the same time the most profitable.
Functions of Business Logistics That Are Related
Many companies today have FJ Lists annual strategic planning. That allows them to make projections and establish possible goals to meet. Therefore, it is not only important to work on the logistics of transportation and distribution. Of a product, but also on the development of a marketing plan that is sequential and well detailed and structured. To carry out a successful marketing strategy, it is necessary to have a constantly updated. Inventory of the product to be marketed, so that the supply chain can be adequately controlled and at the. Same time meet the proposed goals to satisfy customer demand.