Why Conversational Search Matters


Search is the answer to all your complex problems in this digital world. From the earliest days of the internet, people have been trying to find relevant content and products by typing the query in the search bar. However, with the continuous rise in the. usage of chat and voice-enabled virtual. assistants over the past few years, it has become imperative for search solution providers to go beyond the traditional keyword-based search that lacks. The understanding of context and delivers irrelevant search results. Estimates suggest that the. number of digital voice assistants in use will rise from 4.2 billion in 2020 to over billion in 2024 globally.

Statista Conversational search

Svercomes the limitations and challenges of traditional search and offers more natural, contextual, and human-like responses to search queries. Let’s try to understand what conversational search is. What is Conversational Search? As the Phone Number List name suggests, conversational search refers to searching the query using natural-sounding language or phrases rather. Than keywords and providing results to search. humanized and conversational way. Conversational search leverages AI to understand the customer intent from chat or. voice utterances and returns contextual and personalized search results accordingly.

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Here is an example of a traditional

Search query: Credit card options In contrast, a conversational search query may look like Can you suggest credit card options. CHAT Interface_v3 Conversational search understands the context from current and previous interactions and provides more Fjlists relevant, meaningful, and comprehensive. search results that enhance the search experience for customers and employees. Why is Conversational Search Important. Some of the search include: Reduced search friction. Conversational search provides users with the most. relevant and contextual results in the first interaction. reducing search friction.



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