Gone are the days when you could develop a following without a website. Even as an established business, your online presence matters more than you may realize.
Think of it this way: Your competitors are all online, and if you don’t have a website, they’re going to capture all the traffic that could be yours. That said, website development must be part of your digital marketing strategy.
Fortunately, it has never been easier. You don’t need programming skills or knowledge, and you can create a polished site much faster than you think.
Understanding Website Development
Developing a successful website involves a lot more than purchasing a domain and having a few pages online. Users are much more tech-savvy than in years past, and they know what they like when visiting a new site.
So, when developing a new website, you must keep these elements in mind:
User Experience (UX) – Put yourself in the shoes of a new person visiting your Ws Number List site for the first time. What draws your attention first? What kind of vibe do you get from the site immediately? Is the site easy to navigate or complicated? If you were trying to find something (i.e., a contact form), is it easy to do? Developing a streamlined and focused user experience is crucial for the next part – conversions.
Conversion Rate – Regardless of the type of website you’re developing, you want each visitor to do something when they arrive. That action could be to buy a product, read a blog post, request a quote, subscribe to an email list – anything. Once you know what each page should be trying to do, it’s much easier to develop the page around that action. For example, if you want the visitor to buy a product, there should be a “Buy Now” button front and center.
Conducting thorough audience research
Before you can start achieving your goals, you need to know who you’re targeting with your site. Who is your ideal visitor, and why have they come across your website?
Customer avatars can help you narrow your focus and ensure that your pages are appealing to the right person at the right time.
Audience research can also help with the functional development process. For example, if you’re trying to appeal to a younger audience, you want to be FJ Lists active on social media and make your site more mobile-friendly.
If you’re appealing to an older crowd, you may want to use larger fonts and more traditional design elements.