Mailing is a powerful resource that can convert users who were previously only simple subscribers or who left us their contact information on our website into clients.
Internet marketing is not only about having a website and being present on social networks, but also about making the most of the resources that the network of networks offers us. Now we have the possibility of providing valuable content to users who request it in exchange for their data, and with that data we can send them emails where we explain in an attractive way what we can do for them and what they can obtain from us, and thus converting them into clients. And it is not the first time we have talked to you about this; At the time we already told you the 11 mistakes to avoid so that your email marketing campaign was successful . But, once we know what not to do, what do we have to take into account for a mailing to be effective? Well, nothing more and nothing less than these five basic tips. Let’s start!
It all depends on the matter
Whether we like it or not, the subject of the email is what will make the recipient open it or throw it in the trash . It is the first contact that the potential client will have with your email, so you have to be very careful not to waste the opportunity to get a client because of a subject that has no hook or that sounds like spam .
When deciding whether or not to open an email, we generally take country email list two fundamental factors into account: the subject and the sender . If the sender is unknown, we will base the decision entirely on the matter, and it will not take a few minutes, but rather a quick decision of a few seconds. So ideally your subject line should be short, to the point, and offer something to the recipient to make them tempted to open it.
How to position yourself on Google
Since the objective of the subject is for the reader to open it, the most important thing is the call to action , something FJ Lists that wants the user to do something specific. If we also create a feeling of urgency, the user will be tempted to open the email once they see it in their inbox and not leave it for later, because then it is very likely that they will never read it. Including numbers will increase the open rate, and some also include emoticons in the subject line.
Of course, a touch of mystery also doesn’t hurt to awaken the reader’s curiosity: “What you were waiting for…” A matter that attracts attention, what does it refer to? What am I waiting for?
Another resource is to use the titles of the posts you share in the mailing, but keep in mind that you have to hook the recipient by offering them something of value: “7 websites to download free ebooks.