Compared to B2C (business-to-consumer) enterprise, operating as a B2B (business-to-business) company demands a much different marketing strategy. Notably, you have to focus on appealing to a number of individuals and decision-makers, not just a single customer. Sales funnels are longer and more complex, so you need high-quality B2B content writing […]
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The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience. They may accomplish this using a number of different channels, including landing pages, email messages, and blogs. However, not […]
This is one of the best steps you can take to improve your website’s SEO. Google Search Console (GSC) is a tool created to monitor websites. You might ask, “Isn’t it the same as GA?” No. GSC provides slightly different information than GA. GA tells you everything about visitors to […]
