Electing ambassadors or using influencers are , for example, ways to create commitment in the context of Community Management. Social media influencers to create engagement To manage the customer relationship The Community Manager is in direct contact with customers via social networks. Its role will also be to answer all their questions, but also their complaints, like an after-sales service. It is also very important to always respond to the opinions left by customers, whether positive or negative.
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You have to show the community that the brand takes their opinions into account and provides them with concrete answers, one of the main reasons that push companies to open accounts on social networks. Some brands even have a Twitter Latest Mailing Database account dedicated to customer service, such as SNCF, or even FNAC: Manage your customer relationship on social networks To promote your offer In addition to bringing certain visibility to your e-commerce site, social networks are interesting in that they offer advantageous promotional tools . Your products can easily be highlighted by rich advertising formats.
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Like the Canvas on Facebook. Whether sponsored or not, these formats are a great way to showcase your product and service offering FJ Lists in an original and immersive way to get people talking about you and encourage purchases. canvas-facebook-burberry To generate traffic, leads and sales The content published on social networks will undeniably help to generate traffic on your site and even conversions. As seen above, social networks offer many tools to arouse interest and encourage action.